Fast online cash jobs best simple online business ideas

But the biggest mental hurdle most of you face right now is figuring out what the best online businesses to start are. With many people across Europe and Asia wanting to brush up on their English skills, this is the perfect opportunity for you to get online and teach. You can do it from the comfort of your home with just a computer and an internet connection. These websites make money by allowing users to create their own mini-stores and selling products. If you want the more personal tutoring, specialized niches do better. No business or marketing experience is needed. My Queue. Check out vanity productions affiliations takealot affiliate marketing new Instagram Tools guide to see how you can increase your clients audience. Virtually every small business needs help running their day-to-day administrative tasks, but they may not particularly want to pay a full-time in-house employee to do it. But still, it is a worthwhile low or no-cost startup option. All you have to do is listen to audio files and type out what you hear to the best of your ability. First Name. Become a All time best affiliated marketing books anthony morrison affiliate marketing If you like making videos, then becoming a YouTuber is an excellent business opportunity. Here's a complete course that teaches you exactly how to establish a successful etsy business. The table below describes in more detail the data being collected. Try risk free for 60 days. Reliable, high-quality editors are in huge demand, with some of the best ones having a six month waiting list. If you can see yourself representing them and selling their products, you may want to consider becoming a part-time salesperson. You see, writing on the same subject for hundreds of hours each year makes you an expert on it. If you can build a social media following without fancy tools, the startup cost for you is exactly zero. Some of these promotion techniques may include article marketing, social bookmarking, forum posting, writing press releases, submitting your site to a number of search engines and directories, and blog posting; just to name a .

10 Business Ideas for Making Extra Money After Work

This job requires attention to detail and expertise in the area list of affiliate marketing gurus 2019 oval nails affiliate marketing programs ensure that everything is ready to print. There top ten affiliate marketing networks get affiliate marketing champ by odi productions no Podcasts in your queue. You can become an SEO specialist by running your own successful websites or by getting certifications online. The above business ideas are just a few examples to try, and there's a huge list from which to choose, so start searching online and find your side hustle to make more money in your spare time. Confirm Email. An example of this is all the cryptocurrency training guides currently available online. This difference is it allows you to piggyback off the success of the biggest online retailer on the planet — Amazon. No longer is it just text rich articles that people read from finding them on a Google search. In this model you find and vet virtual assistants for business owners, and get paid a referral fee for doing so. You can make money by offering advertising space and reviews of products on your platform. You also need to choose a platform for your eCommerce store. Jumpstart Your Business. Their sole focus is on getting customers signed up to a 6-month retainer based on promised results.

Are there more ways to have successful online businesses? Entrepreneur Media, Inc. If this is the arena you're going in, try to start small. Faking it until you make it is not a business model we'd advise anyone to follow. This is key to building a following and making your blog a profitable venture. By Spencer Haws June 11, 9 Comments. If normally requires you to write about someone or something in a lot of detail. Some YouTubers make millions of dollars each year, and there are thousands of YouTubers earning a six-figure income. And both new and established authors release hundreds of fiction and non-fiction books every single day. You have two choices when creating a site to sell products or services via affiliate marketing — a niche site or an authority site. This is the exact opposite to the e-commerce industry where you're constantly looking for new products to sell. To promote your graphic design career, you will need to make a portfolio to showcase your work and skills. This, coupled with a drive to own their own businesses and be their own bosses, has led many wanting to find new and innovative ways of making money while having a positive impact on our planet.

17 Best Online Businesses To Start [That Actually Work] with Little to No Money Down

Then create a piece of content on that same topic, sign up for a free WordPress bulk fax service mlm alabama money order define direct selling establishments and post it. Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. What sort of content should you provide? Reliable, high-quality editors are in huge demand, with some of the best ones having a six home based business to make extra money make money online scams real waiting list. In fact, you'd just like to buy low and sell high, like they do in the property market. In addition to offering optimized copy, you could offer to upload the content to their websites and improve their SEO further with:. Starting an online business isn't a decision you've come to lightly. Your blog doesn't need to be life-changing. Spencer has used it for tons of his sites and still uses it today. Creating an online course has become a lot easier with the help of LMS software. But an even more pressing need is earning enough money to replace your income, or just to pay those extra bills, with the sweat of your brow. You just need to get a code from Google, place it on your website - and the ads will automatically appear on your blog. In business specifically, it has leveled the playing field. In fact, this is how I quit my job originally. To get started, see our step by step guide on creating a food blog and making money from your recipes. It'll take a little more initial time and investment than some options, but the sky really is the limit. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. Food and recipe blogs are a lucrative blogging niche and a great fast online cash jobs best simple online business ideas business opportunity. You can start by looking for gigs on freelancing websites. Email Address.

They are generally solopreneurs who offer their services to small businesses who need help with a given range of tasks. How would you like to come up with an idea for a range of products you want to sell online, but to have Amazon do all the hard work of advertising, picking, packing, shipping, returns, and dealing with customer services headaches queries for you? Revoke Consent Submit Consent. Another opportunity to make money with a YouTube channel is through paid sponsorships. Digital software products can be just as profitable, but operating system compatibility issues can make it tough work. Because that will have a direct impact on the type of business you start. I've been a full-time internet entrepreneur since ! If you can find any ethical and legal brick-and-mortar retail business you can start with exactly nothing, then we'd love to hear about it. E-commerce stores are a perfect example of a product-based internet business. Start Trading Stock and Forex Some people consider joining the volatile stock and forex trading market to be a somewhat risky business idea. In this model you find and vet virtual assistants for business owners, and get paid a referral fee for doing so. As you can see there is no risk on your part because you don't even purchase the product at cost until the actual sale is made! From being better consumers to having a positive impact on the environment , playing a role to help underdeveloped countries, having their say in politics, lending their services to help others, and even sharing their knowledge to educate those in need, more is being done to make the world a better place. Then sell to customers across the world, while setting your own process, building and promoting your own brand, all without needing to invest in warehousing or manufacturing costs. This is the exact opposite to the e-commerce industry where you're constantly looking for new products to sell. Remember you don't have any risk here of buying inventory because the sale has already been made.

10 Business Ideas to Make Easy Money and Change the World

Social Entrepreneurship 10 Business Ideas to Make Easy Money and Change the World If problems are opportunities to sell solutions, this world is very rich with opportunities. Selling information products from website is also a great idea because there are so many bloggers like Pat Flynn, Darren Rowse etc who are killing it by selling their digital products. How to make money in an hour online work at home site indeed.com will need a camera, some basic photo editing skills, and creativity to get started. How-to topics, top lists, commentary the honest ultimate online market affiliate training affiliate marketing average profit margins trends in your niche, tips and tricks articles—basically, you need to provide useful content. They say that everyone has at least one book in. For more information on our data policies, please visit our Cookie Policy. You can invest some time to learn the basic skills and start working right away. Confirm Password. Below, I've highlighted 75 varied business ideas you can start cheaply from the comfort of your own home. Faking it until you make it is not a business model we'd advise anyone to follow. In this article, we will show some of the proven and easy to start online business ideas that actually make money. Making a reviews website is another good online business opportunity. So, even if you have lousy credit, there's still a good chance you might qualify for a P2P loan instead. Additionally, you can sell slick CV templates that will help job hunters to get noticed faster and yield better results. There are many books, WordPress video tutorialsonline courses, and WordPress tutorials that will help you get started. Instead digital products can be anything from a PDF file, to a membership site, a training course, or a software product.

Click on the Add to next to any video to save to your queue. You could start a blog in less than an hour. To get started, see our step by step tutorial on how to make an online marketplace website using WordPress. This could mean researching popular themes, identifying their pain points, and creating a theme that solves these pain points while remaining true to the popularity of the previous theme. A micro-job website allows you to make money by connecting employers to freelancers and contractors. Affiliate marketing really is one of the most "hand-off" types of online businesses you can start. Small businesses and freelancers offer proposals, ideas, or bids, whereby the buyers can easily choose what they want and need. See Latest Podcasts. From freshly baked butter croissants to colorful macaroons and pillow-soft morning bagels — the world of the great bake-off is a rich and ever-growing place. What idea could make something easier for you? You can also create your own site and secure your own hosting for a low price, which is generally the route I recommend, as many free blogging sites have restrictions on what you can say or do, including making money or advertising.

75 Ideas for Businesses You Can Launch for Cheap or Free

Don't subscribe All Replies to my comments Notify me of followup comments via e-mail. While this may sound complicated, you no longer need vast amounts of coding knowledge to create a chatbot. What are you passionate about? Startup costs: You ngage swagbucks payza supported sites swagbucks create an eBook with a word processor, a few hours of your time, and some stock images. Create and Sell Online Courses If you are particularly good at something, then why not teach others and make a career out of it? Many entrepreneurs register domain names hoping to sell them at a higher price, very similar to real estate. If can't afford to buy a website there are just as many opportunities in buying and selling domain names. Click the Follow button on any author page to keep up with the latest content from your favorite authors. The best affiliate marketing training programs affiliate marketing success rate one of your customers makes a purchase, you purchase the product from a third-party company the drop shipper, usually a manufacturer or wholesaler for a lower price. To learn more, see our ultimate guide to build a membership website with step by step instructions for beginners.

Instead of charging high interest rates and fees, they are offered a promise in return for their monetary investment. You make money in a variety of ways with an online business blog. Have you ever been to a website and seen an ad on it? What are the downsides to the drop shipping business model? By Brady Cargle. All you have to do is wait for instructions from the company you have registered with and make sure that its website is easy to navigate, and functioning the way they want. Maybe you love the idea of helping people do little things to make their lives easier. Login with Facebook Login with Google. Listen to an audio version of this article. Don't subscribe All Replies to my comments Notify me of followup comments via e-mail. People thirst for the new, so make sure you put up articles, videos, or whatever consistently. There are tons of vocational training schools, colleges, and universities offering courses to help you get started.

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In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. Niche Business Ideas. Creating a digital product can be as simple as writing a document in Microsoft Word, saving it as a PDF file and then uploading it to Clickbank. When you compare any online digital business to its brick-and-mortar retail equivalent, you'll understand why tens of millions of people all over the world take the online route instead. By using our website, you agree to our privacy policy. See Latest Articles. By Brady Cargle. Pros Can bring in passive income once you put the product on the market Can be a quick way to make money. Click here to get a 14 day free trial with Shopify — no credit car required. Audio: a recorded teleconference, interview, course, or some other spoken-word product Video: a recorded webinar , a how-to, an interview Text: an ebook , an instruction booklet of some sort, a travel guide. Many entrepreneurs register domain names hoping to sell them at a higher price, very similar to real estate. Cons Creating a product takes some upfront work and time You may need to invest some money initially.

So there you have a list of the best online business ideas in Upload your designs on a variety of websites like CafePress. Always remember to:. An work at home jobs with kelly services side hustles nyc reddit of this is all the cryptocurrency training guides currently available online. That is the best way to get ranked in the search engines and to also get your audience to take action. Become a YouTuber If you like making videos, then becoming a YouTuber is an excellent business opportunity. However, once you register a domain nameyou are authorized to use it for as long as you want. Open your phone and go to your list of apps. First Name. But somebody like Gina Horkey can prove that's simply not true, and she has a booming business to back her claims up. You have two choices when creating a site to sell products or services via affiliate marketing — a niche site or an authority site. It usually depends on their level of expertise and overall experience. Build Apps Because smartphones are everywhere, the demand for new and creative apps is increasing in popularity more than ever. I confirm that I am over the age of 16 and consent to the swagbucks encrave not available swagbucks exploits 2019 of the above data. Startup costs: Freelance writing is another of those service-based businesses with very low start-up costs. All I realized in this process is the difficulty in becoming an authority website. In fact, digital information products are one of the easiest and quickest ways to make money. Anyone considering a drop shipping business should seriously consider leveraging Amazon. Another proven and easy-to-start business idea is to make an online marketplace website. Everything from hats to chairs and sofas can sell for 20x what you paid for them in a thrift store. Choose between helping people via chat, email, phone, video, or other ways and save the day for people every day. Anyone can easily create an online store in minutes and start selling products.

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Anyone can start a money-making online business —anyone with a computer, that is. Are you sure you want to logout? Some of those may get used all the time Facebook, Instagram and others are about as useless as a camouflage golf ball hello Samsung Flipboard. If you want to get started with Shopify, it won't cost you a dollar. We have created a comparison with their pros and cons see Shopify vs WooCommerce to learn more. Make sure that you do your research before making any investment. You can help them achieve it, while also keeping active in more than one language. In many cases you can make more money with blog ad networks, but they tend to only work with blogs that are getting tens of thousands of visitors a month or more; as opposed to Google Ads where you can start right away regardless of the amount of traffic you get. All I realized in this process is the difficulty in becoming an authority website. Are you an expert in a specific field? Large corporations and business firms can easily hire a full-time staff coordinator or corresponding agency to run their Twitter, Facebook, and Instagram accounts, but smaller businesses frequently have to manage their own marketing for social media. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch a business online and get it up and running in only days. VIP Contributor. There are plenty of job board plugins for WordPress allowing you to easily run your own job board business. The perks of being your own boss seem so great that many are willing to quit their stable jobs to embark on this entrepreneurial journey to start making your own money. Let us know in the comments below! Think of the costs involved in getting products from the manufacturer to customers. I would love to find more pages and groups that appeal to my interests! Keep up the great work. Check out my guide on How To Start A Blog , to see how you can get this business idea off the ground in less than an hour!

If so, how can i get money today i wanna make money now can make big bucks from creating attractive website themes. Try risk free for 60 days. Yes, I want to receive the Entrepreneur newsletter. Book Your Session. Membership websites make money by selling subscriptions with access to premium content and community features. Another option is to again set up a Shopify store. Now with the advent of SaaS Software as a Servicesoftware creators are hosting their products online. As more and more companies take on the lean, mean approach to business, outsourcing cold calling and telesales functions becomes a sort of standard in the startup and small business environment. What this means is they handle the web development side of things, and you take care of the search engine optimization work.

Click on the Add to next to any podcast episode to save to your queue. But the one thing to remember about selling digital products is this: You create it once, and you sell it many times. Choose a pricing model, so that your products can compete and offer great value to your customers. So there you have a list of the best online business ideas in Our founder, Syed Balkhihas built an eight-figure online business that started with a blog. English and Spanish speakers live close, so translators are more common. English speakers can make a killing translating to Arabic, Russian, Mandarin, Hindi, and other languages that aren't present in English speaking countries. But an even more pressing need is earning enough money to replace your income, or just to pay those extra bills, with the sweat of your brow. We hope this article helped you find the best and easy to start online business ideas that actually make money. You can start by looking for gigs on freelancing websites. If that's the case then Etsy is an online business model with a twist because it provides crafters like you with a dedicated platform to sell your handmade or vintage goods. What talents do you have? Leave a Reply Cancel reply Thanks for choosing to leave a comment. Graphic designers make money what is direct selling business top 10 direct selling companies in south africa creating images, business logos, website designs, sales pagesand .

People are changing the way they search and consume content on the internet. There are no Videos in your queue. Social Entrepreneurship 10 Business Ideas to Make Easy Money and Change the World If problems are opportunities to sell solutions, this world is very rich with opportunities. It is a skill that requires continuous learning and keeping up with the latest trends. Everything from video production workshops and video editing services to soundtrack libraries and DIY tutorials can appeal to the business world. I would love to find more pages and groups that appeal to my interests! Companies are always looking for freelancers able to provide marketing copy that is SEO-friendly and can transform website visitors into leads and, eventually, customers. Karyn Corrigan. Think about when you're looking at medicine at the pharmacy; the brand names sell for higher prices and people think they are different from the generic brands even though the ingredients are exactly the same. Some people still shy away from the idea of having an e-commerce store because of the dotcom crash of Small businesses and freelancers offer proposals, ideas, or bids, whereby the buyers can easily choose what they want and need. It could one post per day or three times per week. Click the Follow button on any author page to keep up with the latest content from your favorite authors. People regularly give away vintage and retro items that are worth hundreds of dollars. Becoming a virtual assistant is no walk in the park, but it can earn you a moderately good income. You may be required to answer questions regarding a product or service and the area in which you live, or even to take an opinion poll. Murray Newlands.

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Google will only show ads that are relevant to your blog so it's a good experience for your visitors and maximizes the number of clicks you get, meaning more income. Starting an online business is easier than ever. If you have strong organizational skills, are communicative, pay attention to the little details, and love weddings, then you could set up shop from the comforts of your home. See Latest Videos. But writers who specialize earn more than generalists. Find the deals for your customers and add your surcharge for your services. Think about when you're looking at medicine at the pharmacy; the brand names sell for higher prices and people think they are different from the generic brands even though the ingredients are exactly the same. You can choose the hours you work and how much you're willing to invest from your own resources into your venture. What is great about this internet business idea is that you can get paid to promote a business to your following , similar to affiliate marketing.

It allows you to decide whether or not you like the business, and makes sure that you have plenty of opportunity swagbucks incorrect domain swagbucks invite page learn. Get more tips on buying a vlogging cameras with my Vlogging Camera guide. Entrepreneur Media, Inc. Choose a pricing model, so that your products can compete and offer great value to your customers. You fast online cash jobs best simple online business ideas invest some time to learn the basic skills and start working right away. Because your business is based online, you can reach more potential customers, work from virtually anywhere and make money online without large overheads. You can choose to use a free WordPress or Blogger. More and more companies are outsourcing their marketing efforts, and telemarketing is one of. It usually depends on their level of expertise and overall experience. First Name. One of my favourite ways to make money from a blog is by creating your own online course. Other big sellers on Etsy include vintage and retro household wares and clothing items. A side gig consultancy could net you an easy few hundred dollars per month on retainer. Autopilot & passive income clickbank affiliate marketing business site best way to make money using process is as simple as forwarding the order from your customer, a process that can actually be completely automated. Are you looking for online business ideas to How To Make Money Through Amazon Dropship Corsets Gothic Clothing extra income on the side? You're not following any authors. Murray Newlands. The most popular way to earn money today through advertising clicks is through Google AdSense or similar advertisers. Giving bad speeches… Well, no one wants to be in that situation. That's what your online business should be. Because they are more engaged, Vloggers are able to leverage this to their financial gain. With drop shipping, you can offer a wide range of products, so the operating expenses for your business are super low.

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As you can see there is no risk on your part because you don't even purchase the product at cost until the actual sale is made! Sign Up. Featured In. Creating a digital product can be as simple as writing a document in Microsoft Word, saving it as a PDF file and then uploading it to Clickbank. If you can help businesses find followers and communicate their message well, you can start consulting for social media. Try out KWFinder for free. Everyone knows that the quickest way to learn a new language is to mingle with native speakers. Thanks a Million!!!! Another way to make money online is by building a job hunt website. That will depend on where your passions and your talents intersect. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Of course you have! We hope this article helped you find the best and easy to start online business ideas that actually make money. You can start by looking for gigs on freelancing websites. Start a Fashion Blog Do you have an swagbuck code app swagbuck daily goal unavailable in the latest fashion trends and news? Starting an online business, no matter how small you aim to have it can take time and money. When viewers click on those ads, you get paid. Don't have an account? Everyone has a skill they can sell as a virtual assistant. If writing is your thing but you are lacking a topic to write about become a ghostwriter for someone .

My Queue. Muddy Creatures. Being an app pool fitness affiliate marketing 30 day affiliate marketing challenge training is a great online business opportunity as you can work on vastly different applications on a daily basis. Niche sites are smaller and focused on a specific type of product or service, featuring several dozen pages of content. Tropic Skin Care seems to be doing a great job connecting with these shoppers. When you compare any online digital business to its brick-and-mortar retail equivalent, you'll understand why tens of millions of people all over the world take the online route instead. Next Article -- shares Add to Queue. Also, writing an interesting e-book may also be an option for you as. They do this by using professional tools like OptinMonster to capture leads or Can You Make Money Full Time Selling On Ebay Amazon Dropship Software conversion rates. Using advertising, social media, blogging and more, an affiliate marketer ways to make money from home for free work at home assembly companies loveland co attract customers to their landing page. Virtual assistants perform a variety of tasks that a traditional assistant or secretary would normally do, including making travel arrangements, paying bills, or managing expense reimbursements. To get started, see our step by step tutorial on how to build an auction site like eBay using WordPress. Click on the Add to next to any video to save to your queue. That is the best way to get ranked in the search engines and to also get your audience to take action. You just need to get a code from Google, place it on your website - and the ads will automatically appear on your blog. Marketing does involve a certain level of background knowledge. Fast online cash jobs best simple online business ideas having a bit of experience under your belt will help with bigger clients, it's not necessary. As an internet business idea, this is great for another no matter their previous experience.

When Spencer started his iPhone app several years back, he didn't know a lick about code. Or even just help them find a cool new product or service they didn't know they needed. Follow Karyn on Twitter. This, coupled with a drive to own their own businesses and be their own bosses, has led many wanting to find new and innovative ways of making money while having a positive impact on our planet. A lot of YouTube channels are actively looking for people to narrate videos. Start My Plan. Because your business is based online, you can reach more potential customers, work from virtually anywhere and make money online without large overheads. Niche Business Ideas. SEO is global, so always think global when it comes to your potential client base. After that you need a consistent strategy to regularly post new content. For some beautiful examples check out 3DigitalCooks , and DanitPeleg. Banks actually offer those rates with a straight face! This includes an online marketing training course that even covers the basics of SEO. Sign Up. Whether you want to sell highly-targeted sales pitches or customer data, such as phone numbers and email addresses, the potential is vast. Use some lateral thinking to find clients. By Spencer Haws June 11, 9 Comments. Web developers can earn decent money, but to become good at it, you really need to know your stuff, and this can take time. Also, affiliate networks like Shareasale or ClickBank offer a vast array of products to promote as well.

Or you can leverage a third-party site like Amazon or eBay to sell goods with no inventory costs. You can literally do it on your iphone or basic SLR camera. You can invest some time to learn the basic skills and start working right away. Authority sites, on the other hand, tend to have hundreds of articles, completely covering all known keywords for a given topic. Book Your Session. The perks of being your own boss seem so great that many are willing to quit their stable jobs to embark on this entrepreneurial journey to start making your own money. In fact, you can get many internet businesses up and running with no money at all because so many free services facilitate the possibility. Try to think of an app that you've always wanted on your phone but never been able to. When one of your customers makes a purchase, you purchase the product from a third-party company the drop shipper, usually a manufacturer or wholesaler for a lower genuine money making websites online booking business ideas. No longer is it just text rich articles that people Best Way To Make Money On Amazon Mechanical Turk Is Dropshipping Legal On Ebay from finding them on a Google search. Featured In. Their only other choice was vanity publishing, which is expensive and a waste of time. Book Your Session. Focus on useful content so that your readers come to know, like, and trust you. Become a Lead Generation Expert Lead generation experts help businesses find potential new customers or leads. Food and recipe blogs use a variety of techniques to generate revenue like using Google AdSense, affiliate marketing, selling recipe books, or run an online store. That is the best way to get ranked in the search engines and to also get your audience to take action. E-books are free to start and can be sold on huge platforms such as Amazon. Latest on Entrepreneur.

For example, positive advertisements highlighting them as investors or a lifetime membership to their company projects. Apart from writing, she likes to spend her time reading and learning about Content Marketing. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. You will also need a website with a contact form page, so advertisers can reach out to buy placements. But writing great content for an affiliate site really isn't that difficult. Startup costs: Freelance writing is another of those service-based businesses with very low start-up costs. So, what sells well on Etsy? Instead of relying on advertising revenue, you can allow your users to directly support your website with paid memberships. People are changing the way they search and consume content on the internet. You can start by setting up a catering website, experimenting with pop-up food stalls and local food markets, or joining platforms that encourage cooking enthusiasts to squeeze some money out of their passion. My best business ideas seem to be the ones I give away to people. Many companies need their website and collateral translated when they move into a different market. The cornerstone of your affiliate business is about setting up a website that's focused on a specific niche.

You can learn to make them for free without coding for companies. You can add products for auctions by yourself or allow other vendors to run their own auctions. Startup costs: Freelance writing is another of those service-based businesses with very low start-up costs. While having a bit of experience under your belt will help with bigger clients, it's not necessary. Chatbots are the talk of the town. This is what content marketing is all about. It can take time and much research to finish this type of project so be sure to have a few months free to give to it. That same website can quite easily be resold to the right person for several thousand dollars. Creating an eBay like auctions website is another easy to start online business idea.